Sunday, April 30, 2006

Radio Show this week

Just to remind you the show is on Thursday 7:00Am - 9:00Am

Here are some rates if you are looking at what it would cost to Advertise on the Show

The rate per spot for a placement on a breakfast show

is $22 per announcement.

What I have offered in the past is $80 per programme,

giving 4 (preferably recorded) placements over the 2

hours (a saving of $4) BUT the sponsor can also be

acknowledged as the sponsor of the programme (once at

the show's beginning, once at half hour, once straight

after the news at mid-programme and once before the

end of the programme). This would entitle you to say a

simple throwaway line like: "and this show is brought

to you by X, proud sponsors of this, the Y program on

2RDJ FM 88.1".

Should your sponsor provide you with a prize in a

competition, they MUST be acknowledged as providing

this, which would mean that you mentioned them more

during the course of the programme (whenever you are

requesting a ring-in etc).

As you know, we are not a commercial station but none

of the above breaches our mandate as a community

station but it DOES offer something attractive to a

potential sponsor I believe.

Now to the crunch. Payment MUST be upfront. If they

want to sponsor ONE program, there is a minimum

upfront payment of $40 required. A 10% levy would mean

that they are totally liable to pay $88 (so they would

receive the additions mentioned above but no real

discount). Obviously if they pay the total upfront

($80) then all is smooth sailing.

If they pay by cheque and for any reason the cheque

bounces, their sponsorship deal is immediately revoked

until monies are received.

Should they be asking for any longer terms of

sponsorship, they can have the same deal as above for

2 months @ $150 (same conditions as above apply), 3

months @ $230 or six months upfront @ $450.

So as you can see it is a great price for reaching something like 100K – 200K People in Inner Sydney

From Glebe to Parramatta, Ryde to Sutherland

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