From this weeks show

I did try to post on Tuesday but the site was down for an upgrade

So here is the info from today.

Marketing & promotion

Product a?

Now a is a great product a is great the only thing is no one knows about product a

It is a better mouse trap but the world is not beating a path to the door!

Why 1) They don’t know about it

2) They don’t know which door will lead to product a

So what do we do?

Marketing plan we know there is a market there are similar products out there

We just have the best one by far price is on a par

Quality is over the top in comparison

Materials the best buy a long way

So what do we do?

Marketing plan

Surveys

Advertisings Plan

We do it all

Placement

Price point

All done

Our marketing is off though the world still doesn’t beat the path because we have made claims

We have done our testing but it is not customer driven

What does that mean well it technically correct but not actually for our customer bass it need to be in the hands of ordinary Joe’s

Now we then need to organise a campaign where normal people have used the product & found what??

Now we are talking they have used it they will talk about it we get there reaction